Wim Jurg

I was born in Rotterdam on the 10th of May, 1957. I received a Masters in Econometrics and a Bachelor in Psychology in 1982. I am an associate marketing professor at the Open University of the Netherlands since 1990, after several marketing jobs. Part-time, I also run a branding consultancy company since 1990. This company has recently been re-branded as The Constellation Company. This is due to a PhD project that I hope to finish this year and which I started in 2001. The PhD project is about the usefulness of systems constellations to identify branding problems. Its major findings were published in the Journal of Brand Management of April this year. In addition to their usefulness to identify branding problems, the PHD project made clear that this innovation has opportunities in many areas. An important one is happiness. As happiness is the key to success rather than the other way around, this application focuses on what our life is about. Happiness constellations allow us to get a good picture of the actions and decisions that will enhance our happiness.